The boom of circular economy is surging, Lenovo and Haier have laid out the field of recycled plastics
With the rapid development of electronic information technology, the problem of waste pollution caused by electronic products has also begun to attract more and more attention. In this context, in the face of regulatory requirements, resource scarcity, raw material price growth and other challenges, more and more enterprises began to integrate the concept of circular economy into their strategic development, such as Gree, Haier and other household appliances and technology brands have been widely used in recycled plastics. In addition, many companies are also accelerating into the field of recycled plastics.
Recently, Lenovo Group announced the launch of the Branded closed-loop Material Program and partnered with third-party certification body UL Solutions to create the industry's first branded closed-loop material verification process. It is understood that the main process of treating e-waste at present is to disassemble different brands of e-waste by professional companies, and to treat and process recyclable materials such as plastics and metals, and then e-waste is returned to the product in a new form through the circular economy supply chain. In this process, the environmentally friendly recycled materials used by technology companies such as Lenovo actually come from different brands.
The establishment of an end-to-end brand closed-loop circular economy system helps enterprises to track the recycling of their own brand e-waste. Lenovo also plans to introduce Lenovo brand closed-loop recycled plastics in specific product models and gradually increase the proportion of use.
On the evening of October 11, Dawn Shares announced that the company intends to work with Qingdao Ruibo Ecological Environmental Protection Technology Co., LTD. (hereinafter referred to as "Qingdao Ruibo"), a subsidiary of Haier Zhijia, to lay out the PCR(Post-Consumer Recycled, post-consumer recycling) plastic track.
The announcement shows that Dawn shares plan to join hands with Qingdao Ruibo to jointly invest in the establishment of Qingdao Haier Environmental Protection Material Technology Co., LTD. (tentative name), focusing on the research and development, production and sales of PCR plastic recycling materials. Among them, Qingdao Ruibo will contribute 40.8 million yuan in cash, accounting for 51% of the total registered capital of the joint venture company; Dawn shares contributed 39.2 million yuan in cash, accounting for 49% of the shares.
On April 11, Gree Electric Appliances' Zhuhai Gree Green Renewable Resources Co., Ltd. and Faurecia (China) Investment Co., LTD., a subsidiary of Gree Group, signed a memorandum of understanding on cooperation in Wuhu, Anhui province. According to the MOU, the two parties will establish a joint venture company by the end of 2024 to jointly develop, manufacture and sell recycled plastics, and strive to create first-class sustainable materials products, achieve the sales target of 150,000 tons of compounds by 2030, create sustainable solutions for the automotive, home appliances and other industries, and enable the development of a green circular economy.
It is worth mentioning that on September 18, according to public information, Gree Electric Appliances has set up a green renewable resources company. According to the data, the company is called Gree Green Renewable Resources Co., LTD., and its business scope includes high-performance non-ferrous metal and alloy material sales, non-ferrous metal alloy sales and metal material sales.
In general, at present, driven by market demand and environmental protection policies, more and more enterprises have begun to layout in the field of plastic recycling. In the future, stable supply chain capabilities and technical barriers are expected to become the key to the layout of enterprise competition.
